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NEXT: Thinking that's three steps ahead


Thinking that’s three steps ahead

NEXT is our approach to connecting people, behaviour, and relationships in a landscape of crisis, change, and transformation. Combining the power of coast-to-coast expertise, deep sectoral knowledge, and a nimble approach to problem-solving, we provide the vision and clarity needed to make critical choices today and tomorrow. 

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Our approach begins with where you are

There is no one-size-fits-all response to disruption and change. In fact, no two organizations are likely to have the same needs at the same time. The crucial next steps needed for success depend on where you are on the recovery continuum.


An emerging situation that requires a clear plan and rapid response

Crisis/issues management, strategic communications, media relations, executive coaching, daily reporting, sector analysis


An opportunity to take stock and stabilize the situation

Business continuity, employee engagement, government relations, change management


Evaluate the situation and begin to plan a path forward

Daily reporting, sector analysis, social media monitoring and scanning, strategic planning, research


Roll out plan forward and return to normal

Integrated campaigns, crisis preparedness, media strategy, employee engagement


Evaluate what worked and what didn’t and apply these lessons moving forward

Strategic planning, employee engagement, branding, research

Case study

Promoting local travel in New Brunswick in the midst of the COVID-19 pandemic

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Our services

For over 40 years, NATIONAL Public Relations has been at the centre of issues and industries that matter, leading change from coast to coast. These are the services that are often of interest to organizations navigating change and looking to plan out the next steps.

Crisis management

Effective crisis preparedness and response are essential to mitigating risk and protecting your brand’s reputation.
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Business continuity and communication planning

During times of turmoil and uncertainty, it is important to evaluate where your strengths and vulnerabilities lie and prepare for any new challenges that may arise as a result.
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Strategic planning

Our strategic framework helps organizations navigate their new reality and emerge from crisis stronger than before.
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Employee engagement, surveys and research

Keeping employees engaged and informed at all times is essential to your organization’s success.
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Change management

Organizations are experiencing significant and rapid change, which requires effective communications to support new initiatives, processes, and changes to how we work.
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Corporate and financial communications

As the economic impacts of COVID-19 take hold, many companies are forced to consider restructuring. Our team understands this complex landscape, and can help mitigate risk and reach your desired outcomes.
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Corporate social responsibility

We work with organizations to find appropriate ways to tell these stories at the right time and in the right way.
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Virtual events and meetings

We will work with you to help bring virtual meetings and events of all sizes to life with a thoughtful approach, the right content, and the right technology.
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Daily reporting, sector reporting, and analysis

We inform sound strategy through data and insights leveraging the latest tools and technology available in the market.
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Government relations and advocacy

Governments are operating in an ever-changing environment that is under constant public scrutiny. Our experienced professionals can help you advocate for success.
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Coast to coast expertise

Grounded in research, insights and deep industry understanding, we bring together teams of disciplined experts from across our network to provide strategic solutions that move people in thought and action. Want to learn more? Contact us now.

We’re here to help

While every story will be different, we can make sure yours resonates with the audiences who matter most.