Skip to contentSkip to navigation
Trends Report: What's next for 2021?

The saying goes that the night is always darkest before the dawn. Let’s run with that concept as we leave 2020 behind and begin a year that will hopefully be defined by the bright notes of a new day on the horizon.

The new year will bring new kinds of challenges as we continue to deal with the effects of the pandemic, plan for economic recovery, and adjust to a new reality that is not so new anymore, but certainly real.

But what now, what happens next? Many organizations were so drained by 2020 that they did not even have the time to think about 2021. Well, it’s right at our doorsteps, and a new race is about to start. Vision and clarity are required to make the critical decisions that will allow your organization to stay the course on the tumultuous path that’s ahead.

We’re here to help. We asked our top experts from across Canada to share some of the key trends they envision for 2021 in fields such as public affairs, corporate communications, change and culture, marketing and digital communications, and various industries including healthcare, energy, technology and more. They provided valuable thoughts that will help you get a better sense of what to expect and how to approach the challenges to come.

We hope these insights allow you to stay three steps ahead.

Navigate our 2021 Trends Report

Public affairs and stakeholder relations >

The recovery process will bring its share of challenges for governments but also opportunities for organizations.

Corporate communications >

2021 will be an opportunity for businesses to consolidate the lessons they learned from the challenges brought by the pandemic.

Marketing and digital communications >

Digital strategies will reach new heights, but the public’s attention will be more scattered than ever and the digital media landscape more fragmented.

Healthcare >

The pandemic had ripple effects on the healthcare sector, which will be felt for a long time to come.

Industry perspectives: Mining, Technology, Agriculture, Energy and Transportation >

Across multiple industries, the COVID-19 pandemic caused unexpected disruption in some cases and accelerated existing trends in others.