The importance of choosing the right wordsSocial Acceptability and Community Relations | Corporate Communications
Working with public figures for promotional purposes: Not just about popularitySocial Media | Integrated Campaigns
Benoit Dorais at the Ghislain Dufour Business ForumPublic Affairs and Government Relations | Ghislain Dufour Business Forum - 2019
Elon Musk’s costly email highlights an important internal communication lessonCorporate Communications | Employee Engagement
Robots, AI and virtual reality: The key to the future of patient-centred care?Healthcare | AI and Technology | Public Affairs and Government Relations
Our two cents: How Atlantic Credit Unions are bringing sponsorship marketing to a new levelContent Marketing | Consumer Marketing | Financial Services
5 question to ask yourself before accepting a media interview requestCorporate Communications | Media Relations | Presentation and Media Training
The perception audit: A must to understand audiences before launching a projectSocial Acceptability and Community Relations | Advocacy
Beyond spin: How public relations help organizations make better decisionsCorporate Communications | Social Acceptability and Community Relations
National pharmacare: The devil is (still) in the detailsHealthcare | Public Affairs and Government Relations
PR professionals and lawyers: Oil and water or two peas in a pod?Corporate Communications | Capital Markets | Crisis and Issues Management