Craig has more than 30 years of corporate communications experience and has focused exclusively on investor relations for the past 20 years. He has assisted companies of all sizes to communicate to the capital markets, form strategies for special situations and build their investor brand.
A significant component of Craig’s IR practice has been in helping newly-public companies approach the capital markets. This includes defining the initial IR strategy and key messages, as well as establishing peer benchmarks and analyst targeting to put measurable outcomes in place. He has established long-term relationships with several clients and as a result has helped them adapt their strategy as they’ve grown, achieved key milestones and faced different stakeholder groups. He also has significant transaction experience from working on over 100 transactions in all sectors of the public markets, including some of North America’s largest IPOs.
Prior to joining NATIONAL Capital Markets, Craig held senior positions at two IR consulting firms. He has a bachelor’s degree in History and a Certificate in Communications from the University of Guelph and is a member of the Canadian Investor Relations Institute.