Sabrina Duguay is a senior strategist who has serves as a vice-president in the Montreal office of NATIONAL Public Relations. She was a VP with Cohn & Wolfe | Montreal from February 2014 until the NATIONAL and Cohn & Wolfe teams officially joined forces in September 2016.
An entrepreneur from 2008 to 2014, she was the founder and president of Kohorte Communications stratégiques. In the past, she also worked with Action démocratique du Québec for many years in a number of positions, including director of province-wide special events. In addition to providing strategic counsel to institutions, foundations and public organizations, she has extensive knowledge of issues associated with B2B and specific environments, from family-run businesses to next-generation companies, and has supported clients in a wide range of sectors including digital and technology, transportation and logistics, manufacturing and real estate. Sabrina is recognized for her digital communications expertise and has also mastered storytelling, positioning and growing reputation, questions associated with issues, as well as strategic counsel and crisis management.
Sabrina is involved in her community, serving on a variety of boards for organizations such as Les Amis du Devoir, in addition to providing pro bono counsel to non-profits such as Fillactive. She also supports the cause of special-needs students.