Practical training to grow your influence and achieve your goals
NATIONAL Public Relations’ training programs are designed to deepen your expertise and support your professional growth. Led by recognized experts, these targeted courses deliver practical knowledge that’s relevant, up-to-date, and aligned with today’s professional realities. Available in person or online, they adapt to your preferences and professional reality.
Crisis management
- Crisis management on social media provides techniques for managing online crises, including real-time monitoring, digital response protocols, and communication strategies adapted to social media platforms.
- Communicating during a crisis strengthens media relations and message delivery skills through theory and tailored simulations. It is suited for PR professionals, executives, and spokespersons facing high-pressure situations.
- Crisis management equips organizations to identify, assess, and respond to crises with appropriate tools and communication strategies, minimizing reputational, legal, and operational risks.
Digital communications
- Discovering the social media ecosystem introduces key platforms, their functions and audiences, and how to tailor content and community strategies accordingly. It targets managers and employees in communications and marketing.
- Community management focuses on building brand loyalty by developing digital soft skills, applying best practices, and implementing online etiquette for effective follower engagement and platform monitoring.
- Professional profile and leadership on Linkedin helps leaders enhance their presence through profile optimization, strategic content, and networking. It includes a workshop and follow-up coaching to refine individual LinkedIn use.
- Advertising and sponsored content on social media explores campaign setup, targeting, performance analysis, and creative development across Meta, LinkedIn, and X, targeting marketing and communication professionals.
- Content strategy and storytelling on social media teaches how to craft compelling narratives and choose platform-appropriate formats to strengthen engagement and digital performance.
- Demystifying influencer marketing teaches how to collaborate with content creators to boost brand visibility, choose the right ambassadors, and analyze campaign impact across key platforms and target audiences.
- Master the art of video teaches how to craft impactful visual messages by combining image, voice, and strategy. It covers video writing, on-camera delivery, and platform-specific communication.
Cybersecurity
- Being prepared for a cyberattack helps professionals develop contingency plans, manage incidents, and communicate effectively during cyber crises. It targets executives, crisis teams, and communications or risk management specialists.
Video and content production
- The art of producing and editing videos focuses on interview-style content, covering filming techniques, editing basics, storytelling, and platform optimization to create polished, engaging videos for social media.
- Creating impactful content teaches how to craft concise, emotionally resonant messages using linguistic techniques to stand out and engage across today’s fast-paced, algorithm-driven platforms.
Artificial Intelligence
- Communicating with AI teaches professionals to express needs clearly, optimize human-AI collaboration, and understand the limits of automation in communication, emphasizing the human voice in digital ecosystems.
Government relations
- Government 101: Better understanding the world of lobbying introduces the fundamentals of lobbying and public affairs, covering structures, key players, communication tactics, and media strategies to help position issues effectively with all levels of government.
Relations with the First Nations and the Inuit
- Indigenous realities: From a colonial past to a prosperous future explores key historical events, the impact of colonial policies like the Indian Act, and best practices for respectful engagement with Indigenous communities in today’s political and legal context.
- Struggles and mobilization: The history of Indigenous women’s rights traces the impact of colonization on Indigenous women, explores Indigenous feminism, and highlights key figures and actions to support equity, empowerment, and systemic change today.
- Economic reconciliation? explores Indigenous economic contributions, the meaning of reconciliation, and best practices for fostering inclusive partnerships, emphasizing respectful collaboration in economic development with First Nations and Inuit communities.
Public communications
- The art of public speaking develops persuasive delivery through a blend of theory and video-analyzed simulations, helping participants refine their style, gain confidence, and make a lasting impact.
- Managing is communicating: engage, mobilize and inspire enhances communication skills through theory and video-analyzed simulations, helping participants engage, influence, and inspire teams while refining their leadership style and collaborative coaching approach.
- Succeeding with media builds strategic media interview skills through simulations and feedback, helping participants deliver clear messages, manage journalist dynamics, and strengthen performance across diverse media platforms.
- Hosting or being a panelist builds confidence and presence through simulations and best practices, preparing participants to successfully moderate or speak on panels, podcasts, or events with clarity and impact.