Canadians checked in online more than 6.7 million times to share in the journey of 13 people (hailing from seven provinces) as they traveled from coast-to-coast in the new Ford EcoSport.
The epic 56-day road trip made its way through 30+ cities and towns, traveling 8,000+ KMs on the four wheels of one Lightning Blue-coloured EcoSport. Ending on the western coast of Tofino, BC, the #FordEcoSport influencer team published more than 200 social media posts and 15 online stories – generating 67,000+ likes.
Continuous growth in EcoSport vehicle sales throughout the summer months reflected the growing popularity of this fun, callable and connected vehicle with Canadians.
Be sure to check out the update we posted when we were halfway through our Cross-Canada tour!