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The First Ford EcoSport Cross-Canada Tour Reaches Midway Point

Photo Credit: Jocelyn Jacobson, @thefoxandfern

7,740+ KMs | 28+ Cities & Towns | 56 Days | 1 Ford EcoSport

3,500 KMs down, only 4,000 to go!

A more than six-week long adventure for 13 carefully selected Canadian influencers, hailing from seven different provinces, is the perfect way to introduce Canadians from across the country to the new Ford EcoSport. To celebrate the Canadian launch of the fun, connected and capable SUV, Ford and NATIONAL are sending one EcoSport from coast to coast – starting in late May in St. John’s, Newfoundland and wrapping up in mid-July in Tofino, British Columbia.

To date, the journey has seen influencers kissing a Cod in Newfoundland, wandering the streets of Old Quebec, celebrating in Montreal over Grand Prix weekend, exploring Ottawa’s Parliament Hill, and enjoying cottage life in Muskoka.

Now at the half-way point of the Trans-Canada Highway in Chippewa Falls, and with 4,000 KMs left to discover, be sure to follow along with the rest of the excitement using the hashtag #FordEcoSport. Check back again later in July for a full campaign video including behind the scenes footage from this epic roadtrip!

Next case study

The first ever Ford EcoSport Cross-Canada Tour
October 05, 2018