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Across the country, people rely on the services of nonprofit organizations every day. From newcomers looking to develop skills to find jobs and build communities to families in need of childcare and educational support, the work of nonprofit organizations and their partners is key to building a better Canada.

LIFT Philanthropy Partners is a national non-profit organization focused on improving the lives of vulnerable and at-risk Canadians by building the capacity of social purpose organizations (SPOs). LIFT emerged from 2010 Legacies Now, an organization created to leverage the Vancouver 2010 Olympic and Paralympic Winter Games to create social and economic benefits in communities throughout British Columbia.

Since 2012, NATIONAL has had the pleasure of supporting LIFT in their vision. As a result, we’ve worked not only with LIFT but with some of Canada’s most resourceful organizations to expand their reach and impact across the country.

Over the years, the team at NATIONAL has supported LIFT in numerous capacities as they’ve grown and expanded programs—from revitalizing the organization’s corporate branding and launching a new website to deploying programs, creating content and driving profile through media and thought leadership.

A snapshot of our work for LIFT

Through our relationship with LIFT, NATIONAL has also contributed directly to many of LIFT’s SPOs. Some examples of our work include:

  • Neil Squire Society (NSS) is a BC-based organization dedicated to furthering economic and social inclusion for all people with disabilities. NATIONAL was engaged to lead a rebrand and unify the organization’s programs under one powerful identity, developing an integrated communications strategy to launch Neil Squire’s new brand across Canada, broaden its public profile, strengthen its brand recognition and expand its reach.

A snapshot of our work for Neil Squire Society

  • Inclusion Canada is a national federation working to advance the full inclusion and human rights of people with an intellectual disability and their families. The organization called on NATIONAL to lead the rebranding of the long-established Canadian Association of Canadian Living (CACL) as Inclusion Canada. NATIONAL worked closely with the team at Inclusion Canada and their board to deliver a concept and narrative that truly reflects its vision of inclusion and apply the brand to all of Inclusion Canada’s public facing channels. NATIONAL also supported the announcement and rollout of the new brand through targeted communications.

A snapshop of our work for Inclusion Canada

  • New Brunswick Multicultural Council (NBMC) is dedicated to enabling newcomers and members of the multicultural community to fully participate in society. In early 2020, NATIONAL was approached to refine the public-facing language of NBMC’s vision, mission and strategic pillars. The work involved getting to know how NBMC as an umbrella organization works and positioning the organization’s external voice and identity.

  • Groupe Convex is a non-profit organization focused on creating meaningful jobs for people who face employment challenges in southeastern Ontario. NATIONAL partnered with Groupe Convex to develop a multi-year marketing and communications strategy to help better communicate their impact, strengthen brand recognition, attract new investors and influence community attitudes about inclusive employment. NATIONAL worked with key stakeholders at Groupe Convex to conduct a situational analysis, identify objectives and develop a strategic approach, key messages, marketing tactics and measurement plans.

The net result is that these SPOs are now able to deliver greater and more scalable, sustainable and results-based impact for vulnerable Canadians.

It’s not every day we have the opportunity to partner with a client with such big goals and lasting impact. We’re proud to lend a hand in supporting the great work LIFT is doing to guide and strengthen Canada’s social sector.

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