NATIONAL works closely with the Association Québécoise des Pharmaciens Propriétaires (Quebec Association of Pharmacy Owners) for all of its communications needs. Faced with multiple issues related to the practice of their profession, the AQPP has retained NATIONAL specifically for government relations, public affairs and stakeholder relations in the health care sector. Since 2016, NATIONAL has worked on the development and implementation of a multi-channel communications program with the goal to improve dialogue with stakeholders and contribute to re-positioning the role of pharmacy owners within Quebec’s health care system.