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Giving media a first-hand account of the [virtual] reality of a refugee

|February 13, 2018

NATIONALworked with Artscape, a non-profit organization supporting artists and urban development in Toronto, on The Sidra Project, a 360 virtual reality film which shows viewers a first-hand account of the life of a refugee. NATIONAL developed the media relations strategy and coordinated outreach for the project, generating coverage on Breakfast Television Toronto, CBC Toronto, CBC.ca, Metro News and other local publications. This resulted in a successful outcome for Artscape.

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