Marie-Ève Bédard brings to her clients more than two decades of experience at the highest levels of Québec’s public administration and government apparatus. Recognized for her sharp political acumen, analytical skills, and disciplined approach to execution, she helps organizations navigate complex environments, manage sensitive issues, lead strategic reflection, develop influence-based communications, and protect their reputation.

Before joining NATIONAL Public Relations as Senior Director, Public Affairs, Marie-Ève held leadership roles within the Government of Québec, notably as Assistant Deputy Minister at the Ministère de la Santé et des Services sociaux and later at the Ministère du Tourisme. In these roles, she led major strategic files, coordinated complex government initiatives, and advised decision-makers in contexts requiring a sophisticated understanding of political, media, and organizational issues.

Earlier in her career, she also worked in political offices, where she advised several ministers, notably in health and social services, education, and treasury board matters. This experience gives her an in-depth understanding of government decision-making processes, as well as extensive knowledge of political, legislative, and institutional dynamics.

With a broad network, she stands out for her ability to mobilize stakeholders, build new partnerships, and establish productive collaborations.

An impactful communicator and seasoned crisis manager, Marie-Ève is recognized for her ability to navigate uncertainty, anticipate risks, and develop communication strategies adapted to sensitive contexts. While she is known for her calm demeanour and ability to inspire confidence when guiding an organization through challenging periods, she also never misses an opportunity to harness favourable conditions to help it move forward and accelerate the achievement of its strategic objectives. Her approach is resolutely focused on results and the creation of lasting value.

Marie-Ève’s clients benefit from strategic counsel grounded in experience, credibility, and a deep understanding of public issues that goes well beyond responding to their immediate needs. Engaged and available, she looks after their interests, anticipates needs, and brings forward proactive recommendations, while making every collaboration both effective and enjoyable.