Kristie Forbes is an award-winning marketing strategist known for helping organizations turn complexity into clarity and ideas into impact. With deep experience leading high-profile accounts and navigating multi-stakeholder environments, she brings sharp thinking and steady leadership to the table, guiding brands through moments that matter.

Kristie currently leads the national marketing strategy for New Brunswick Tourism, one of the largest accounts at NATIONAL. She also oversees key clients such as the Municipal Group of Companies, StudyNB, Fredericton Capital Region Tourism, and Destination Moncton Dieppe, among others. Across these mandates, she has helped drive record-breaking campaigns, regional alignment, and long-term brand growth. Her broader portfolio includes work with McDonald’s Canada, Nestlé Canada, Eastlink, Nova Scotia Liquor Corporation, Dalhousie University, and Invest in Canada.

With a track record of leading integrated teams, building trust with senior executives, and delivering measurable results, Kristie is often sought out for her ability to manage complex relationships and ensure strategic initiatives stay focused and effective.

She holds a Bachelor of Business Administration from St. Francis Xavier University, where she was named top marketing student, a Master of Business Administration from Dalhousie University with a focus on Organizational Leadership, and a Disruptive Strategy Certificate from Harvard Business School Online.