Putting the time into thinking about the design of the annual report and how information is presented visually allows you to succinctly articulate your company’s key investment proposition, making it easier for investors to make decisions.
But here’s the thing. Even the best annual report ever created will only have the desired impact if investors actually engage with it; and in this day and age that brings up incredibly important questions: Do you print? Do you go digital? Or do you do both?
In this whitepaper, our NATIONAL Equicom team looks at why print and digital are both viable options for your annual report, and why a well-designed report can help you better engage with your investor audience.
Download NATIONAL Equicom’s whitepaper, Annual Reports: PIXELS VS PRINT
——— Written by Andrea Mandel-Campbell, Senior Vice-President, Capital Markets, NATIONAL Public Relations, and Michael Cranis, former Creative Technologist, NATIONAL Capital Markets