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Marketing Technology

Take the guesswork out of your communications

NATIONAL’s marketing technology team helps you communicate with certainty and confidence.

Whether your business needs to improve audience growth, reputation or corporate valuation, our data scientists can help your team build, deploy and engage in the right digital ecosystem to get the right results, from awareness to action.

Here’s what you can look forward to: we start by understanding your industry, competitive landscape, and current communications performance through a combination of data from social media, search engines, polling, web analytics and use of artificial intelligence.

With these insights, we know exactly what your audiences are interested in, who they are, where they are and what actions we can ask them to take.

Using this information, we work with you to create always-on communications programs that move each of your core audiences from seeing you, to understanding you, to asking for you and finally, to advocating for you.

Almost 100 years ago, John Wannamaker, a pioneer in U.S. retailing, famously said, “50 per cent of my marketing works, I just don't know which half.”

The ROI question has plagued marketers ever since. But with the capabilities of measurement platforms today and our team of data scientists, those days are over.

Doing this now requires the right marketing technologies behind your communications program.

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