NATIONAL was hired by the Halifax Partnership to help develop and deliver targeted messaging and collateral to appeal to Halifax investment prospects. To highlight the value proposition of doing business in Halifax, a suite of communications and marketing materials was developed. One of the items is the Sell Halifax Toolkit, a self-serve site for Halifax champions and partners to use in marketing and selling the city globally. As a result of the strategy, we have helped the Partnership position Halifax as an attractive option for businesses looking to expand and invest, while strengthening alignment and engagement with Sell Halifax stakeholders.