Giving media a first-hand account of the [virtual] reality of a refugee

NATIONAL worked with Artscape, a non-profit organization supporting artists and urban development in Toronto, on The Sidra Project, a 360 virtual reality film which shows viewers a first-hand account of the life of a refugee. NATIONAL developed the media relations strategy and coordinated outreach for the project, generating coverage on Breakfast Television Toronto, CBC Toronto, CBC.ca, Metro News and other local publications. This resulted in a successful outcome for Artscape.