NATIONAL is thrilled to congratulate client Newfoundland and Labrador Hydro on winning the Customer Relations Award of Excellence and Internal Communication Award of Merit at the Silver Leaf Awards 2019. Silver Leaf is presented by the International Association of Business Communicators (IABC), Canada’s premier professional awards program celebrating excellence in business communication. The program is aimed at providing national industry recognition for outstanding work in the field of communications.
As Hydro’s Agency of Record, NATIONAL is proud to have partnered with Hydro, as well as Ray Agency and Narrative Research, on these projects.
Customer Relations Award of Excellence
Good to Know: Connecting customers through educational digital content
Following significant events on Newfoundland and Labrador’s electricity system and public attention on how the electricity system was operated, Hydro devised a plan that focused on educational content through their social media channels. The communication goal was to promote an understanding of Hydro’s work in a way that better aligned with their narrative. NATIONAL worked with Hydro to develop the “Good to Know” program, which was launched in 2018 and gained momentum as the year progressed. “Good to Know”, and its subcategory “Get to Know”, was a proactive start to a conversation with Hydro’s customers and employees that is ongoing today.
Internal Communications Award of Merit
Why We’re Here: Hydro’s Internal Communications Strategy
Following Hydro’s separation from its parent company in mid-2016, an employee consultation in late 2017 showed that employees knew that change was coming, but were uncertain about where the business was headed and what it meant for them. It was time to tell the Hydro story of change, independence and focus, and a clear communication strategy was needed to guide how the story would be told. NATIONAL partnered with Hydro to assist in the development of the strategy, brand narrative and creative, and to provide creative content development and support. Together, we developed the “Why We’re Here” campaign, which was launched company-wide as the catalyst for a fresh start and the foundational element of Hydro’s communications strategy going forward.
IABC serves professionals in the field of business communication, bringing together the profession’s collective disciplines. IABC delivers on the Global Standard in communication through educational offerings, certification, awards program, resource library, online magazine and annual World Conference. They support the community of business communication professionals with innovative thinking, shared best practices, in-depth learning and career guidance.
——— Amanda Eid is a former senior consultant at NATIONAL Public Relations