Michael’s ten year career has spanned recruiting, human resources, sales, and corporate strategy in the B2B, B2C, and non-profit sectors. He has held marketing leadership roles in Canada and Morocco, and lead global brand management teams to develop strategic approaches to social media channels when they were first emerging. This broad experience across sectors, countries, and roles gives him unique insights into his clients needs. He regularly speaks at Marketing and HR industry events as a speaker and trainer.
As Director of Strategy at NATIONAL, he is responsible for building and supporting digital strategy for clients which connects research backed insights into effective campaigns that convert interest into action.
He volunteers his time with AIESEC International, mentoring students at its York University chapter as a member of their board of advisors. He is an avid motorcyclist, and is passionate about technology, innovation, and management trends.