Lauren’s expertise combines managing marquee consumer brands within the agency environment with a background in journalism. With front line experience as a chase producer at CTV, one of Canada’s TV largest networks, Lauren has extensive knowledge of the Canadian media landscape. She has worked with a wide range of consumer and corporate brands.
For her clients Lauren provides exceptional account direction, client service and project management. As an account leader she drives and builds integrated campaign strategies and builds narratives that resonate with the target consumer. Her specialty areas include strategic brand planning, influencer marketing and media relations.
Lauren is also an avid reader and pop culture enthusiast and has completed the Second City Improvisation program and standup comedy classes. She also has a passion for all things food and spends a lot of spare time in the kitchen, having taken Cooking School at George Brown College.
Lauren has a Bachelor of Arts Degree from The University of Western Ontario and an Advanced Broadcast Journalism diploma from Mohawk College.