Passionate and rigorous, Eric specializes in media relations, corporate communication strategies, company and thought leader positioning, as well as strategic planning.

Fully quadrilingual, Eric’s professionalism is grounded in an understanding of and passion for storytelling, married to his knowledge of the French-Canadian market and understanding of audiences’ perceptions, needs and motivations, to drive exceptional results. Endowed with an in-depth knowledge of the technology industry and artificial intelligence sector, gained over the years, Eric has steered numerous clients within these industries through various mandates, including strategic communications, media relations, public affairs, and event management. His client roster includes prominent names such as Intel, Mastercard, Scale AI, Mila, IVADO, Airudi, Philips, and Hewlett Packard Enterprise.

Throughout his career, he has also played a pivotal role in rolling out comprehensive 360° communication campaigns for clients from other sectors, such as Danone, BMO, Michelin, H&R Block, CFA Montréal, Payments Canada, Simons, Breakfast Club of Canada, and Alpine Ski Quebec.

Renowned for his media relations skills, Eric is also in charge of the Media Strategy committee at NATIONAL. He holds a master's degree in communications, public relations from the Université du Québec à Montréal (UQÀM) and a bachelor's degree in communications and information from the Université Libre de Bruxelles (ULB). Eric also has a passion for sports, the outdoors and travel.