Passionate and rigorous, Eric specializes in media relations, brand positioning and strategic planning. Fully quadrilingual, Eric’s professionalism is grounded in an understanding of and passion for storytelling, married to his knowledge of the French-Canadian market and understanding of audiences’ perceptions, needs and motivations, to drive exceptional results. As a media relations expert, he considers himself as an image shaper who always wants to keep the public informed and present his clients in the best possible ways. Gaining positive coverage in the media is what Eric works for every day.
Over the years, he has contributed to the deployment of numerous 360° communication campaigns for clients such as Danone, Mastercard, Michelin, Philips, H&R Block, CFA MontrePayments Canada and Alpine Ski Quebec. Eric holds a master's degree in communications, public relations from the Université du Québec à Montréal (UQÀM) and a bachelor's degree in communications and information from the Université Libre de Bruxelles (ULB). Eric also has a passion for sports, the outdoors and travel.