TELUS has awarded The PACK its PR business after a comprehensive competitive review. The PACK is a best-in-class collaboration between two iconic agency brands, NATIONAL Public Relations and Cohn & Wolfe, custom-built for TELUS.
With the largest Canadian footprint in Canada’s PR industry, NATIONAL and Cohn & Wolfe joined forces to demonstrate how their combined experience in consumer and B2B marketing, digital and social media, strategic communications, public affairs, and healthcare can support and elevate TELUS’s diverse business in its commitment to continue to differentiate itself by putting its customers first.
“TELUS’ growth over the past 20 years is a great Canadian success story, but we see it as a story with limitless potential,” explains Rick Murray, Managing Partner of NATIONAL Toronto and Cohn & Wolfe Canada. “Everyone at The PACK is proud to support the Company in expanding its mission to shape a friendlier future for all of us.”
The business will be led by Rick Murray and a hand-picked senior advisory team from The PACK’s offices in Toronto, Vancouver, Quebec City, Montreal and Ottawa.
"This is a superb accomplishment and a shining demonstration of our network’s leading position as Canada’s top communications consultancies," said Jean-Pierre Vasseur, President and CEO of AVENIR GLOBAL, NATIONAL and Cohn & Wolfe’s parent holding company. “Like TELUS, we believe that it is the combination of national strength and regional understanding that is critical to improving Canadians’ lives through connectivity, and we look forward to being an extension of TELUS’s communications team.”
The Agency of Record appointment marks a significant commitment between the partners and will see The Pack supporting TELUS’ communications teams from coast-to-coast.