Jessica Savage appointed Managing Partner of NATIONAL’s Toronto office

NATIONAL Public Relations is pleased to announce the appointment of Jessica Savage as Managing Partner of its Toronto office, effective November 16. Her appointment reflects the Firm’s ambitions for Toronto and its continued commitment to strengthening NATIONAL’s position across Canada through exceptional client service, talent development and responsible growth. With over two decades of experience in communications and public relations, internationally and nationally, Jessica will be responsible for leading day-to-day operations in Toronto, developing strategic direction, and increasing the Firm's business profile.

“We are excited to welcome Jessica to NATIONAL,” said Martin Daraiche, President. “She brings a strong combination of strategic thinking, leadership experience and deep client expertise. Jessica understands what it takes to lead and grow a professional services business. She has a proven track record of building successful teams and delivering results for clients. She is authentic, energetic and kind, with a strong sense of commitment and responsibility. These are qualities I value greatly in a leader. Her collaborative leadership style and entrepreneurial spirit make her a great fit for NATIONAL. We look forward to working with her as we continue to strengthen our Toronto office and grow our presence across Canada.”

“I’m thrilled to be joining NATIONAL and leading the Toronto office at such an exciting time for the Firm and our industry,” said Jessica Savage. “As organizations navigate increasing complexity and change, communications has become a critical driver of growth and reputation. NATIONAL has an exceptional team, strong client relationships and tremendous momentum. I look forward to partnering with our clients and colleagues across Canada to unlock new opportunities, strengthen connections and drive meaningful business results.”

Jessica joins NATIONAL after serving as CEO of MSL Canada, North Strategic and Notch Video, part of Publicis Groupe Canada. Over six years, she helped shape the agencies' strategic direction, driving growth across crisis communications, executive thought leadership and reputation management, while stewarding new AI-powered and influencer marketing offerings for clients.

Her experience spans a broad range of sectors, including technology, artificial intelligence, automotive, real estate, telecommunications, financial services, consumer packaged goods and luxury brands. Throughout her career, she has built high-performing teams and advised organizations on brand strategy, reputation management, business transformation and stakeholder engagement.

After serving as Interim Managing Partner for the past year, Jennifer McCormack will resume her leadership of the Firm’s important Health Care practice. NATIONAL extends its sincere appreciation to Jennifer for her outstanding leadership, strategic counsel and unwavering commitment to supporting the Toronto team and its clients throughout this period of transition.