Dealing with a global health pandemic does not lend itself to neat linear progress. We might be tempted to think of it as a race, where every step brings us closer to success, but that’s not quite right. It’s more like being at sea in a storm. You know where you want to go, but a rogue wave or strong gust of wind can send you in the wrong direction or even back from where you came. It’s a rolling future, and you need your sea legs to make sure you stay standing even when things are changing all around you.
Download our white paper The Rolling Future to discover the opportunity offered by uncertainty.