50 years at the heart of what matters
A word from our President
While the world has changed profoundly over the past half century, our purpose has remained the same since 1976: to bring clarity and conviction to complex challenges by helping leaders and organizations communicate with purpose, build trust, and achieve their most important goals.
This promise continues to shape our vision and our work for the years to come: to remain an engaged partner whose actions create meaningful impact in the communities we call home, and with the people who are shaping the economy and society of today and tomorrow.
— Martin Daraiche, President, NATIONAL
Our story
NATIONAL was founded in 1976 by Luc Beauregard, guided by a simple idea: public relations should be useful, meaningful and close to action. What began as a modest consultancy quickly grew into something far more ambitious.
Fifty years later, led by a new generation of leaders, NATIONAL has grown into Canada’s leading public relations firm. With presence from coast to coast and international reach through the AVENIR GLOBAL network, we stay true to our values while continually evolving to meet the changing needs of our clients and markets.