NATIONAL supported Quebec-based company Chanv, which specializes in natural skin care products based on Chanv™ oil, with strategic positioning and media relations surrounding the visibility of its new brand image.
The unveiling of its new visual identity was also accompanied by the launch of an improved formula for its high-quality products to meet the needs of its customers. This breath of fresh air also coincided with the announcement of the collaboration between Chanv and actress Catherine St-Laurent, who becomes the brand's spokesperson.
Thanks to its extensive media relations expertise, NATIONAL deployed a strategy that spread the word across Quebec. The news generated more than twenty mentions in the mainstream and beauty/lifestyle media. In terms of media impact, we're talking about a reach of more than 6 million, in both traditional and social media.
A great success on the part of our experts, who know how to identify opportunities and develop campaigns that have an impact on your target audiences.