We’re proud share that our client, the Town of Sylvan Lake, has been recognized with a Community Award of Excellence in the Regional Collaboration and Partnership category from Economic Developers Alberta (EDA).
The award celebrates the success of the "90-Minute Miracle" digital marketing campaign which was designed to attract labour force talent to the Alberta lake town. The campaign's narrative focused on Sylvan Lake’s proximity to amenities and nature, its affordable living, and higher quality of life. It invited the target audience to consider the time they spend commuting, running errands, or traveling to leisure destinations, like the Rocky Mountains, while highlighting the town's unique advantages, where “time is affordable.”
Developed and launched by NATIONAL, the campaign achieved nearly 20 million impressions and reached over 3.5 million people across Ontario, B.C., and Alberta. Key to its success was a unique partnership with local developers and support from the Province of Alberta’s NRED Grant.
It’s been an honour and pleasure to see this collaborative effort recognized. We are grateful to the Town of Sylvan Lake for their vision and trust in NATIONAL.