We’re proud to share some exciting news from the 2025 Ice Awards, one of Atlantic Canada’s celebrations of creativity and innovation in marketing and advertising.
Our recent campaign with Time & Space and Tourism New Brunswick was recognized with a Silver award for Integrated Media Plan, along with Merit distinctions in several categories: Experiential Out-of-Home, Print Campaign, Integrated Campaign, and Website.
This recognition is a testament to the power of partnership, bold thinking, and shared vision.
At the heart of the campaign was a desire to reimagine how people experience the province of New Brunswick. Through compelling storytelling, immersive design, and a multi-channel approach, the campaign invited audiences to see the province through a new lens evoking wonder, curiosity, and connection.
From ideation to execution, this project was the result of close collaboration with incredibly talented partners. We are especially grateful to Tourism New Brunswick for trusting the creative process and embracing a vision that pushed boundaries.
This campaign not only resonated with audiences but also stood out among industry peers, and we’re thrilled to see it recognized on such a respected platform.
To everyone who contributed their time, talent, and heart to this project—thank you. And to our industry peers, thank you for the recognition.
Let’s keep building, dreaming, and delivering work that inspires.
