Getting your money’s worth
NATIONAL knows how to amplify your content to resonate in your communities. As savvy, strategic storytellers, we make sure your paid media pays off.
Getting your brand noticed takes more than writing several social media posts. Studies suggest the organic reach for the average Facebook page is about two per cent. So, if you have 10,000 page fans, only 200 of them will see your newsfeed postings.
So, how do we ensure your message is delivered to the right audiences, via the right platforms, at the right time?
The answer is to establish a content strategy that works with a paid media strategy – and our team of digital experts will work with you to make this successful by:
- Defining your objectives to align with your general business goal.
- Identifying specific audiences based on insights, behaviour, geography, age, language, keywords and interests.
- Creating engaging content, and then ensuring that it’s found by the right audience on the right platforms.
- Tracking and then optimizing the performance of everything we do, and then using the data we collect in that process to inform our content strategy and editorial calendar going forward.
Featured case study
Tourism New Brunswick
Promoting local travel in New Brunswick in the midst of the COVID-19 pandemic
In partnership with Tourism New Brunswick and the Government of New Brunswick, NATIONAL developed an integrated campaign to encourage local travel in support of the tourism industry.