The new challenges of corporate diplomacy: Interview with the Honourable Lawrence Cannon

Should we fear the rise of populism? What assets should business people in Quebec and Canada rely on? What are the main pitfalls to avoid in corporate diplomacy?

The Honourable Lawrence Cannon is the only politician to have served successively as municipal councillor, Quebec cabinet minister, Canadian cabinet minister, and to have represented the country as an ambassador.

Through an interview hosted by journalist Valérie Beaudoin, Public Relations Without Borders (PRWB) will provide you with a unique perspective on an extraordinary political and diplomatic career.

Lawrence Cannon will talk about his experiences and observations, and the challenges that business owners and elected officials are facing in a context of ever more complex globalization. (The presentation will be in French.)