Samantha Krupa-Carbone is a bilingual PR professional known for crafting smart, integrated communications that drive impact across consumer, corporate, and sports sectors.

With deep expertise in media and influencer relations, event management, and corporate storytelling, she has led successful campaigns for top-tier brands including Molson Coors, Mastercard, TELUS, Chick-fil-A, DAZN, and Fubo. Her work spans everything from orchestrating global media tours and standout event activations to navigating crisis communications and launching brand experiences that resonate.

Samantha brings a sharp strategic lens and creative energy to every mandate—especially in the fast-paced world of sports and entertainment. Her people-first approach, relentless curiosity, and commitment to meaningful results have made her a trusted partner for brands looking to build strong, lasting connections with their audiences.