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Un entretien avec Jean-Pierre Vasseur

11 mai 2018
Rédigé par

Joanna Wilson

C’est aujourd’hui que nous donnons le coup d’envoi à L’Institut 101 à Montréal. C’est le temps de l’année où nous réunissons nos professionnels de la communication du Canada, des États-Unis et du Royaume-Uni afin de participer à une séance de formation interactive de trois jours. La modératrice du programme, Joanna Wilson, vice-présidente principale, rend compte de ses impressions et nous livre les perspectives de l’échange entre Jean-Pierre Vasseur, président et chef de la direction et Rick Murray, associé directeur à Toronto et chef de la stratégie numérique pour la Firme. Une conversation qui a touché à plusieurs points : nos talents, la stratégie de croissance de la Firme, le futur des communications et oui... tatouages, teintures colorées et piercings. (Le billet est en anglais.)

Our next guest, Jean-Pierre Vasseur

Today we kick-off the formal agenda of The Institute 101. This is my favourite time of the work year, where we bring together communications professionals from across Canada, the U.S. and the U.K., to participate in interactive sessions and learn in beautiful Montreal.

Our first guests (as David Letterman says) need no introduction. Rick Murray – Managing Partner in Toronto and Chief Digital Strategist for the Firm – sat with Jean-Pierre Vasseur, President and CEO, to talk people, talent, acquisitions, tattoos, and the future of communications.

Here are just a few of the highlights I took away from the Q&A:

  • OPTIMISM: Jean-Pierre is feeling good about the future. He feels very fortunate to have good people surrounding him. While he recognizes that we are living in a tough world and a challenging economy, it still creates great opportunity with the types of issues we have to solve for our clients.

  • GROWTH: It is an exciting time for the Firm – we want to grow. We are shooting for $200 million in the next three years – and we believe in ourselves. We are thinking for the long-term, looking to make acquisitions in the U.S. and Europe – companies with strong talent, who are innovative and share the Firm’s values (and talent is more important than the numbers).

  • SUCCESS: Be innovative, collaborative and forward-thinking. Decide what you want to be famous for, and invest in your growth and learning. Bring the best team forward from across the network, putting the client at the centre and think about what the client needs first.

  • VALUES: With a shoe size of 15, our founding Chairman Luc Beauregard’s were hard shoes to fill, literally and figuratively. But his values of hard work and integrity have stayed with Jean-Pierre. Jean-Pierre also advises: speak your mind, be yourself and most importantly be a good listener.

  • VISION: When asked how newer and junior consultants can stand out, Jean-Pierre says there is nothing that leadership loves more than when someone has an idea, and brings it forward: “We support an entrepreneurial spirit. Take the initiative, have a plan, present it. You will get our full support.”

We found out Jean-Pierre’s go-to karaoke song is Frank Sinatra’s “My Way”, he still gets emotional talking about Luc, and believes that honesty, loyalty and integrity will bring you a long way.

And Jean-Pierre’s one hope for this group? Have fun in whatever you do in your professional career. He has.

——— Joanna Wilson était vice-présidente principale au Cabinet de relations publiques NATIONAL