Brian Langerfield joined our Toronto team as Vice-President and Executive Creative Director in July 2015. With over 20 years in the advertising and communications industry, Brian specializes in relationship marketing, including B2B and B2C and integrated communications. His CRM and retail portfolio includes health care, financial services, automotive, telecommunications, technology, and consumer-packaged goods. He has parlayed his skills and experience into strategic leadership, brand stewardship, and award-winning campaigns – while retaining a passion for developing innovative and cutting-edge creative solutions.
Brian has executed design concepts which were successfully deployed across integrated platforms (online, offline, broadcast) for prestigious Canadian and international clients, including Wyeth Consumer Health Care, Rogers, Ford, CIBC, Scotiabank, Citibank, Diner’s Club, RBC, Jaguar, Kraft, SIRIUS, BP, Smucker’s, Coca-Cola, NIKE, OLG, Microsoft and Xbox. Brian is at his best when working with a team, and always keeps the client’s goals as his main focus, while managing several projects simultaneously from ideation to execution.
He has also won and lead teams to garner accolades at numerous industry award shows such as the CMA Awards, the ECHO Awards, the Caples International Awards and the US International Film and Video Festival.