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The 10 most reputable companies in Canada unveiled

10 mai 2016

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Leger and NATIONAL Public Relations Release 2016 Reputational Study

Leger and NATIONAL Public Relations today announce the top 10 most reputable brands in Canada for 2016 according to the 19th edition of the Leger Reputational Study. The findings are comprised of the ranking of 230 companies that have a presence in all regions of Canada.

The top 10 corporate reputations in Canada are as follows:

  1. Google
  2. Heinz
  3. Shoppers Drug Mart
  4. Canadian Tire
  5. Kellogg
  6. Dollarama
  7. Samsung
  8. Kraft
  9. Campbell
  10. Tim Hortons

Additional highlights from this year’s findings include:

  • Volkswagen has the largest decline in reputation with Canadians with -44 points
  • Facebook has the largest increase in reputation by +16 points, followed by TransCanada (+9 points), Michaels (+9 points), and Netflix (+8 points)
  • The energy industry has the largest increase in overall reputation of any sector (+7 points)
  • The automobile industry has the largest decrease in overall reputation of all sectors (-4 points)

“The results this year show an increase in overall ratings of the top companies but still a certain hesitancy to be completely enamoured,” says Dave Scholz, Managing Partner, Leger. “When companies like Volkswagen breach their stakeholders’ trust, it not only affects our view of them, but of our ability to trust companies overall. Some organizations are making great strides when it comes to increasing their reputation, but others still have a lot of work to do.”

To build a strong reputation, organizations need to focus on embracing transparency in all aspects of communications. “Honest conversations are a key component of building a strong reputation with stakeholders. Transparency - even in the darkest moments - demonstrates that there is a commitment to authenticity at all levels of an organization,” says Kim West, Partner and Chief Client Officer, NATIONAL Public Relations in Toronto. “Serving the truth ‘straight up’ is not only needed as a way of thinking, but is something that truly needs to become part of a company’s DNA.”

To receive the complete Reputational Survey findings or to schedule an interview, please contact Anne Stevenson at or 416-848-1445.

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May 10, 2016 - NATIONAL News Release


Personnes-ressources pour les médias

Anne Stevenson
Senior Content Strategist
T: +1-416-848-1445

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