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The Latest from Montreal

The Ghislain Dufour Business Forum Welcomes the Mayor of Montreal

The Ghislain Dufour Business Forum Welcomes the Mayor of Montreal

Posted Wednesday, September 20, 2017


The Ghislain Dufour Business Forum welcomed Montreal Mayor Denis Coderre on September 18. Mr. Coderre highlighted several accomplishments of his administration over the past four years that have helped put the city back on track.

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Artificial Intelligence (AI) and Public Relations

Artificial Intelligence (AI) and Public Relations

Posted Monday, September 18, 2017


Artificial intelligence (AI) and machine learning are beginning to disrupt the entire communications world, and the tech PR industry is next in line for a serious AI upgrade. Surprisingly, several multi-national agencies do not currently use machine learning or AI with their clients. Our colleagues at SHIFT Communications, however, are ahead of the curve and poised for growth, as mentioned in the trade publication VentureBeat.

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Escalation of Emotions during Labour Negotiations

Escalation of Emotions during Labour Negotiations

Posted Friday, July 21, 2017

Kim West, Paul Wilson


In a perfect world, labour negotiations consist of a series of processes that evolve over several months and that ultimately conclude with a new contract. But often times, we are called upon the situation is at its most critical and volatile point in the course of the negotiation. It is during this period of escalating emotions that we need to be able to help our clients move their agenda forward by bringing them back to the initial mandate they received. Kim West, Partner and Chief Client Officer at NATIONAL’s Toronto office, and Paul Wilson, Partner in Montreal, share three tips on how we can help our clients articulate their vision and drive it to completion.

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