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The Latest from Halifax

Content Marketing Enhances Crisis Response

Content Marketing Enhances Crisis Response

Posted Thursday, May 26, 2016

Nick Ritcey


Besides the obvious benefits, there are many added bonuses to having an open line of communications between marketing and public relations. Case in point, the relationship between content marketing and crisis management. NATIONAL’s Rick Ritcey explains why companies with successful content marketing campaigns have an immediate and tangible advantage in a time of crisis.

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Crisis Response: You Have a Plan, but You Need a Team

Crisis Response: You Have a Plan, but You Need a Team

Posted Wednesday, May 25, 2016

Ned Perry


Crisis response plans, chain of command systems and standardized titles and nomenclature are critical elements to establishing structure and discipline in challenging times. But none of them can work if the people tasked with operationalizing the response don’t know and trust each other.

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Marathon Running and Community Engagement: Same Battle

Marathon Running and Community Engagement: Same Battle

Posted Wednesday, May 18, 2016

Laurel Taylor


As she trained for her first marathon, NATIONAL Halifax’s Laurel Taylor realized that running 42.2 km and building engaged communities are exactly the same. With her big race only a few days away, she shares the insight she gained through months of gruesome training and intensive effort.

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