Halifax Office

Halifax Office

The Latest from Halifax

The Often Overseen but Pivotal Moments of Labour Negotiations

The Often Overseen but Pivotal Moments of Labour Negotiations

Posted Wednesday, April 26, 2017

Alex McMillan, Ned Perry


From ensuring unionized-members of your workforce receive accurate and up-to-date information, and salaried employees understanding the contextual landscape of the talks, labour negotiations can often consume the day-to-day of a communications team. NATIONAL’s Alex McMillan, Director in Vancouver and Ned Perry, Director in Halifax share their key learnings on the often overlooked, but pivotal moments in labour negotiations: pre-communications and getting to why.

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Are You Ready for the Next Election?

Are You Ready for the Next Election?

Posted Monday, April 24, 2017

Kevin McCann


As political sabres rattle, organizations need to think about how their issues and mandates become part of the election conversation—and then part of the government’s agenda. This is a significant time and opportunity for organizations. Candidate education, advocacy programs, election readiness, grassroots organizing for causes and associations—all of these tactics are in play. This could be a time to get your issue top of mind in the public and for those campaigning to lead. Where do you start? NATIONAL Partner Kevin McCann explains.

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Smart PR Gets Assist in New USA Women’s Hockey Deal

Smart PR Gets Assist in New USA Women’s Hockey Deal

Posted Friday, March 31, 2017

Nick Ritcey


USA Hockey just learned the value of a good public relations strategy—the hard way. After weeks of negotiation and threatening to boycott the upcoming world championships in Plymouth, Michigan, the United States national women’s hockey team won its lengthy battle for equal rights. NATIONAL’s Nick Ritcey says that while smart PR produced great results for Team USA players, bad PR has done serious damage to Hockey USA. Here’s how.

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