Halifax Office

Halifax Office

The Latest from Halifax

Everybody’s Talking, But We Just Hear What We’re Saying

Everybody’s Talking, But We Just Hear What We’re Saying

Posted Thursday, July 14, 2016

Stephanie McGrath


As increasingly intelligent algorithms throughout the Internet get to know us better, we’re served up information the machine thinks will appeal to us. Meanwhile, we’re often friends and colleagues with like-minded individuals and the content we see them share generally reflects our own world view. In an effort to expand her mind in new, non-industry ways, NATIONAL’s Stephanie McGrath explains how she’s been challenging herself to add new sources and voices to her work-inspiration mix.

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What PR Practitioners Can Learn from #Hiddleswift

What PR Practitioners Can Learn from #Hiddleswift

Posted Tuesday, June 21, 2016

Mel Hennigar


In the fascinating world of celebrity couples, there’s no such thing as simple acts of randomness. Behind every “private” vacation photo, love triangle, pseudo diva feud and baby bump is more often than not a carefully orchestrated PR stunt. In light of Taylor Swift’s recent break-up and subsequent hook-up, NATIONAL’s Mel Hennigar shares what public relations practitioners can take away from the pop star’s latest break of the Internet.

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Just Google It

Just Google It

Posted Tuesday, June 7, 2016


Now more than ever, the solutions and strategies NATIONAL’s teams recommend are informed by insights into how real people are consuming information, messages and content. And to that effect, we want to congratulate the 12 champions from our Atlantic offices who studied, reviewed and practiced to ultimately write the Google Analytics exam and become Google Analytics certified.

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