Halifax Office

Halifax Office

The Latest from Halifax

When Good Intentions Go Bad: PR Blunders

When Good Intentions Go Bad: PR Blunders

Posted Friday, March 24, 2017

Mel Hennigar


While there can certainly be a place for companies to offer their support (and resources) for social change, cause marketing is a tricky space even for the savviest companies. In collaboration with the Nova Scotia Community College’s PR class, NATIONAL’s Mel Hennigar shares telling examples of what can go wrong, and of what can be done for cause marketing campaigns to generate results that are as good as their intentions.

Read More

Random Acts of Branding: Sharing the Happy

Random Acts of Branding: Sharing the Happy

Posted Monday, March 20, 2017

Kristi Strowbridge


In today’s 24/7 digital world, we often get so wrapped up in negative messaging—politics, news, social media blunders and customer service—that we search for moments in our day that evoke happiness like cute videos of puppies, a captured random act of kindness, or a happily-ever-after news segment. On this International Day of Happiness, NATIONAL’s Kristi Strowbridge tells us how brands can be successful in executing carefully crafted experiences that genuinely demonstrate who they are and what they stand for.

Read More

Marketing the Madness

Marketing the Madness

Posted Friday, March 17, 2017

Nick Ritcey, Andrew Blanchette


In eight cities across the US, 64 college basketball teams are facing off in one of the biggest sporting spectacles of the year. The NCAA men’s basketball tournament, dubbed ‘March Madness’, has become one of the most powerful brands in sport, building a compelling narrative to capture customers and build loyalty. NATIONAL’s Nick Ritcey and Andrew Blanchette tell us more about how effective marketing and communications have played a major role in turning this small college tournament into an annual event that rivals the Super Bowl.

Read More

View Older Posts