Halifax Office

Halifax Office

The Latest from Halifax

A Fresh Perspective of the NATIONAL Team Following my First Trip from NL to NS!

A Fresh Perspective of the NATIONAL Team Following my First Trip from NL to NS!

Posted Friday, December 9, 2016


In a world where we spend one-third of our lives at work, on average, it is critical to love where we work and in essence, who we work with. Following her very first visit to NATIONAL’s Halifax office, Fallon Chaytor, coordinator at our St. John’s office, shares the journey that opened her eyes to the collaborative and friendly gold mine that is NATIONAL.

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Why I’m Not Watching the Gilmore Girls

Why I’m Not Watching the Gilmore Girls

Posted Tuesday, December 6, 2016

Mel Hennigar


Just because something is part of pop culture, doesn’t necessarily mean it’s going to resonate with everyone—including members of your target audience. Even the most creative, best executed, and deeply compelling messaging will fall short if the right context doesn’t exist. In today’s post, NATIONAL Creative Consultant Mel Hennigar explains how important understanding the context of the messaging and the point of view of the audience are in choosing the right references to resonate with the largest number of people.

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Communicating in Times of Crisis – Stories from the Front Line

Communicating in Times of Crisis – Stories from the Front Line

Posted Friday, December 2, 2016

Karen White


No one expects a crisis, but when one occurs, stakeholders and the public expect to be kept informed. At our November 30 NATIONAL Exchange event , our colleagues Karen White, AnnMarie Boudreau, Kevin McCann and Fallon Chaytor welcomed guests in our St. John’s office for a breakfast discussion about best practices, lessons learned, and emerging trends in crisis management. In today’s post, Karen shares some of the most hard-hitting lessons learned during her recent stint in Fort McMurray.

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