March 12, 2018 – NATIONAL Public Relations today announced a key executive appointment that further deepens its expertise in integrated communications in Toronto. Effective immediately, Becca Young is named Senior Vice-President, Strategy & Integration, responsible for expanding adoption of NATIONAL’s non-traditional offerings.
“We are thrilled Becca has joined our team in Toronto. Public relations is rapidly evolving from art to science. Becca will help us up our game as we ensure our clients are able to engage their key audiences with greater impact and efficiency" said Rick Murray, Managing Partner in Toronto and the Firm’s Chief Digital Strategist.
“I’m beyond excited to be joining NATIONAL,” said Ms. Young. “They are already ahead of the curve in data-driven communications. I’m here to help accelerate adoption and support continued innovation.”
Ms. Young began her communications career building brands and digital experiences at a Vancouver design firm, and has served in a variety of strategic, digital and creative roles with a global public relations firm since 2007. She is also a trained facilitator, with experience developing and leading planning sessions, innovation workshops and multi-day conferences for organizations large and small.
She will be based in Toronto, and support NATIONAL’s industry-leading network with a team that includes Market Intelligence, Data and Analytics, Planning, Partnerships and Content Marketing.