A virus we hadn’t even heard of until recently is dramatically changing everything we do, from work to play to communicating, including how the media gathers and reports news.
The media has had to innovate, because in difficult times like these, with a population on edge, communication becomes even more critical. Media outlets are turning to virtual platforms, such as Skype, Zoom, Webex or Teams, to conduct interviews and broadcast content.
At NATIONAL, we’ve been innovating, too, as we help organizations continue to communicate in the media—online, in print, on radio and, of course, on television.
We’ve reimagined media training, providing it virtually. We’ve had a lot of success.
The world is changing. But what isn’t changing is the need to speak plainly and clearly and to always communicate. Embrace it. Adapt. Innovate.