NEXT
Thinking that’s three steps ahead
NEXT is our approach to connecting people, behaviour, and relationships in a landscape of crisis, change, and transformation. Combining the power of coast-to-coast expertise, deep sectoral knowledge, and a nimble approach to problem-solving, we provide the vision and clarity needed to make critical choices today and tomorrow.
Our approach begins with where you are
There is no one-size-fits-all response to disruption and change. In fact, no two organizations are likely to have the same needs at the same time. The crucial next steps needed for success depend on where you are on the recovery continuum.
RESPOND
An emerging situation that requires a clear plan and rapid response
Crisis/issues management, strategic communications, media relations, executive coaching, daily reporting, sector analysis
STABILIZE
An opportunity to take stock and stabilize the situation
Business continuity, employee engagement, government relations, change management
RECOVER
Evaluate the situation and begin to plan a path forward
Daily reporting, sector analysis, social media monitoring and scanning, strategic planning, research
RETURN
Roll out plan forward and return to normal
Integrated campaigns, crisis preparedness, media strategy, employee engagement
LEARN
Evaluate what worked and what didn’t and apply these lessons moving forward
Strategic planning, employee engagement, branding, research
Perspectives from our experts
Insights from our 2021 Trends Report
Our top experts from across Canada share some of the key trends they envision for 2021.
Case study
Promoting local travel in New Brunswick in the midst of the COVID-19 pandemic
Stay three steps ahead
Our services
For over 40 years, NATIONAL Public Relations has been at the centre of issues and industries that matter, leading change from coast to coast. These are the services that are often of interest to organizations navigating change and looking to plan out the next steps.Crisis management
Effective crisis preparedness and response are essential to mitigating risk and protecting your brand’s reputation.Learn more >
Business continuity and communication planning
During times of turmoil and uncertainty, it is important to evaluate where your strengths and vulnerabilities lie and prepare for any new challenges that may arise as a result.Learn more >
Strategic planning
Our strategic framework helps organizations navigate their new reality and emerge from crisis stronger than before.Learn more >
Employee engagement, surveys and research
Keeping employees engaged and informed at all times is essential to your organization’s success.Learn more >
Change management
Organizations are experiencing significant and rapid change, which requires effective communications to support new initiatives, processes, and changes to how we work.Learn more >
Corporate and financial communications
As the economic impacts of COVID-19 take hold, many companies are forced to consider restructuring. Our team understands this complex landscape, and can help mitigate risk and reach your desired outcomes.Learn more >
Corporate social responsibility
We work with organizations to find appropriate ways to tell these stories at the right time and in the right way.Learn more >
Virtual events and meetings
We will work with you to help bring virtual meetings and events of all sizes to life with a thoughtful approach, the right content, and the right technology.Learn more >
Daily reporting, sector reporting, and analysis
We inform sound strategy through data and insights leveraging the latest tools and technology available in the market.Learn more >
Government relations and advocacy
Governments are operating in an ever-changing environment that is under constant public scrutiny. Our experienced professionals can help you advocate for success.Learn more >
