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Celebrating the Evergreen extension of the Millennium Line

NATIONAL helped TransLink to provide strategic advice and event planning for all aspects of the Evergreen Extension of the Millennium Line’s launch. NATIONAL developed a comprehensive communications strategy and handled all logistics for the community celebration, media relations and management of volunteers. On December 2, 2016, the Evergreen Extension of the Millennium Line launched with a media ribbon-cutting event attended by the Premier and TransLink officials. This was followed by a festive, family-friendly community celebration. The event attracted major media coverage. In the first few days of the line being open, there were 45,000 seats filled on the Evergreen Line.

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