To demonstrate the 2018 Lincoln Navigator’s unique combination of modern luxury, sophisticated utility and advanced technology, NATIONAL created #LincolnLuxuryOutside. The two-day program celebrated Lincoln Motor Company of Canada as a brand that heightens every day travel time, going beyond the familiar to make all moments extraordinary. Carefully selected luxury and lifestyle media and influencers attended a glamping experience with a Lincoln twist – applying luxury to every aspect of the outdoor experience.
Following the completion of a curated drive route, guests arrived at their own luxury tent for a refreshing weekend that included personalized itineraries filled with lakeside massage, guided hikes, gourmet meals and nostalgic outdoor games. Authentic first-hand engagement with the product resulted in modern luxury lifestyle content that brought the Lincoln brand promise to life.