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Communicating not to proceed with the Pacific NorthWest LNG facility

NATIONAL developed and implemented a comprehensive rollout plan for Pacific NorthWest LNG in anticipation of a decision by its shareholders to not go ahead with the proposed LNG facility. The strategy included a media teleconference to announce the shareholders' decision, follow up media relations, federal, provincial and municipal government relations to provide briefings on the shareholders' decision, outreach to key stakeholders and digital communications to share the news across all of the company's assets. The announcement received extensive media coverage but was contained to a few days.

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