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Re-launching Danette in Ontario with Jessica Mulroney

NATIONAL helped to recruit social media influencer Jessica Mulroney as the celebrity “spokesmom” for the Ontario relaunch of Danette, a fresh dairy dessert for families. NATIONAL managed an integrated media and social media campaign in Ontario, using a combination of traditional media interviews with a highly engaging Twitter Party and media event. The campaign succeeded in bringing the brand renewed visibility among mothers aged 25 to 44.