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Re-launching Danette in Ontario with Jessica Mulroney

strawberry in yogourt with oat

NATIONAL helped to recruit social media influencer Jessica Mulroney as the celebrity “spokesmom” for the Ontario relaunch of Danette, a fresh dairy dessert for families. NATIONAL managed an integrated media and social media campaign in Ontario, using a combination of traditional media interviews with a highly engaging Twitter Party and media event. The campaign succeeded in bringing the brand renewed visibility among mothers aged 25 to 44.