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Supporting animal welfare in British Columbia

NATIONAL worked alongside the BCSPCA’s stakeholder and government relations team to overhaul its strategic approach as it was looking to obtain capital funding from the BC government for its multi-million dollar Facilities Development Plan. It also wanted to establish itself as a trusted advisor and stakeholder on all animal-related policies. With NATIONAL’s support it refocused its efforts on key decision makers, local politicians whose communities would directly benefit from the facilities in need of replacement and/or renovation and MLAs known to be personally interested in animal welfare. Over a three-year period, the BCSPCA had dozens of meetings with government officials, and held events at the Legislature to tell its story. The BCSPCA received $10 million in funding from the 2015 and 2017 provincial budgets.