NATIONAL has worked with Bombardier to shape the narrative of the company as it focuses on its future. To frame a new dialogue, NATIONAL supplied the company with strong speeches and content. The company’s 2016 annual general meeting was transformed to showcase Bombardier’s technology. NATIONAL helped to write a speech that inspired confidence; an event held at the Saint-Laurent manufacturing facility with the new C Series jet as a backdrop was combined with proactive media outreach. These activities captured the media cycle. We also helped to write speeches for the Canadian Club in Toronto, the Wings Club in New York City and numerous op-eds pieces. We contributed stories in mainstream media across Canada.