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Senior Director, Strategy and Insights

|June 02, 2022

We are the builders and protectors of great brands, and we are looking for a Senior Director who shares our vision, to lead our Strategy & Insights team in Toronto.

You are a seasoned strategy and research professional with past staff and client leadership experience. In this role, you will report to the Vice-President of Strategy, Insights and Digital and join a senior team responsible for the oversight of the Strategy, Insights & Digital part of our business. As part of your core accountabilities, you will:

  • Contribute to the growth and development of our office and collaborate with colleagues to support growth across other offices in our network
  • Have an exceptional ability to manage client relationships and demonstrate a deep knowledge and understanding of our client’s business
  • Participate in decision-making related to the internal functioning of the Strategy & Insights practice, while fostering individual, team and organizational goals
  • Make our people a priority
  • Participate in activities which enhance your own personal brand, as well as visibility for our team
  • Assist with the administrative management of the practice
  • Deliver quality strategy services to our clients including: narratives, brand and campaign strategies, competitive brand analysis, whitespace and SWOT analysis
  • Lead client discovery sessions
  • Lead the insights team to use a range of primary, secondary and third-party research to inform consumer, channel and category overviews, uncovering meaningful insights and moments of truth
  • Communicate and articulate meaningful connections derived from discovery to insights in a clear, concise and effective manner either in written or oral form
  • Translate strategic insights and recommendations into creative briefs and technical requests that inspire big thinking
  • Explore a broad range of projects, from insight mining to brand positioning and creative ideation
  • Present results, insights, and outcomes of discovery to internal and external stakeholders and/or clients
  • Lead ideation and brainstorming sessions
  • Collaborate cross-functionally to embed strategy in relevant client mandates
  • Contribute to the SI&D culture by engaging with other members of the team personally
  • Work with SI&D and Creative team members to deliver integrated services to clients

About You

  • You are entrepreneurial, resourceful, and resilient
  • You care deeply about your clients and your team
  • You love the opportunity to create
  • You speak the truth – always
  • You stand behind your people and your work
  • You have experience leading pitches
  • You are comfortable delivering strategic counsel to a variety of clients across different industries
  • You possess excellent written and verbal communications skills, and an ability to craft a compelling story which can be shared across multiple channels
  • You approach your work with a sense of curiosity and can extrapolate insights from research and data
  • You demonstrate strong project management skills and an ability to deliver mandates on time and on budget
  • You are comfortable overseeing quality control of team assignments including writing, pitching, proposals, reporting and delivery
  • You remain abreast of consumer and cultural trends and demonstrates expert understanding of how they integrate into communications programs
  • You demonstrate a collaborative spirit and have exceptional interpersonal skills
  • You exemplify and encourage an environment of teamwork and cooperation
  • You mentor, coach and support team members to help them continue to grow professionally
  • You are looking to take the next step in an already successful career

We provide a hybrid work environment and potential for growth in our dynamic, collaborative environment. If you require an accommodation during the hiring process, please indicate this in your submission.

Apply now

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