A graduate of Concordia University's John Molson School of Business, Laurence has a diverse background in marketing, public relations, event planning and finance. In 2017, she was a delegate for the John Molson Competition Committee where she won 1st place at the Commerce Games in the Strategy contest. She was also Vice President of Academic Affairs for the John Molson Undergraduate Case Competition, the largest international undergraduate business case competition in the world, held annually in Montreal. She was responsible for all cases, which included AVENIR GLOBAL as a case sponsor alongside Necando Solutions, Mindset Innovation, and Walmart Canada.
Previously, she worked for major Quebec companies such as Metro Richelieu and Bombardier Business Aircraft where she was responsible for various sponsorship agreements with John Travolta, Lewis Hamilton and Lance Stroll. She also assisted the public relations team in launching the Global 7000 aircraft. Her diverse experiences make her a valuable asset to multi-faceted projects and various levels of involvement.