Laura is a Director of Digital Strategy at NATIONAL. She has over 11 years’ experience of defining digital strategies that map to business objectives, satisfy audience needs and uphold a creative vision. She’s worked within regulated industries like alcohol, cannabis, pharma and financial as well as with clients like McDonald’s Canada, Porsche Cars Canada, Canadian Tire, Pier 1, Go RVing, and Koodo. Her specialties are developing creative communications campaigns, channel planning, influencer marketing, community strategy and content development. She loves indulging in internet-culture longreads and collecting vintage board games & kitschy knick-knacks to clutter her Riverdale home.