Kristin is Vice-President, Retail Sector at NATIONAL’s Montreal office.
Kristin has more than 15 years of experience in consumer and public affairs in Toronto, Montreal and London, England. Overseeing award-winning campaigns for Mattel Canada during her time at a leading Toronto-based public relations firm between 2003 and 2007, her work was honoured with both the CPRS Award of Excellence and the IABC Ovation Award in 2006. Joining Cossette subsidiary Citoyen Optimum in 2007, Kristin managed campaigns for an impressive list of clients that included Capital One, Hyundai Auto Corporation Canada, Sleeman Breweries and the Canadian Space Agency. She spent much of 2011 working in London, England with Citoyen Optimum affiliate, Citizen Brando.
Since joining NATIONAL, Kristin has led the successful planning and execution of a variety of traditional and digital public relations campaigns for clients including Danone Canada; Sanofi Canada; Merck Consumer Care; the International Economic Forum of the Americas; and Valneva Canada. She is passionate about building NATIONAL’S retail client base while constantly staying on the cutting edge of her industry and delivering exceptional client service. Kristin holds a degree in French Studies from Queen’s University, Ontario and a graduate certificate in PR from Humber College, Toronto.